An outdated website is a liability, not a placeholder.
A slow, dated, or broken website tells visitors your business hasn't kept up. I rebuild the design, the responsiveness, and the technical foundation underneath it — not just the colours.
Why a fresh coat of paint isn't enough
Most 'redesigns' change the visuals and leave the same slow, unstructured code underneath. The site looks newer for a month, then the same problems — slow loads, broken mobile layout, pages Google can't read — resurface.
Why it matters
Real rebuild, not a reskin
The structure and code get rebuilt, not just the surface styling.
Mobile-first
Most of your visitors are on a phone. The design starts there, not as an afterthought.
Keeps what works
Your existing content, rankings, and traffic are preserved and migrated carefully, not thrown out.
Modern foundation
Sets you up to add features — a store, a booking system, a portal — later without starting over.
More than a reskin
The rebuild happens underneath the surface first, so the new design holds up under real use, not just a demo.
What I provide
A redesign here means the code changes, not just the colours — this is what's rebuilt underneath the new look. It's a full technical rebuild, so this covers design, codebase, content migration, and the rollout itself, not just a fresh coat of paint over the same underlying problems. Nothing from the old site's slow foundation carries over by accident.
- Full codebase rebuild
- Content & SEO migration
- Zero-downtime rollout
Full design and UX overhaul
Layout, navigation, and visual language rebuilt from scratch, not restyled on top of the old structure.
Codebase rebuilt on a modern stack
The old, slow foundation is replaced — not patched over.
Content and SEO migration
Existing pages, rankings, and traffic carried over carefully so you don't lose ground.
Mobile and performance audit
Every page checked against real devices and real load conditions before sign-off.
Before/after technical comparison
A clear report showing what actually changed under the hood, not just how it looks.
Staged rollout to avoid downtime
The switch to the new site happens without your current one going dark.
Technology
How I work
Discover
Understand the goal, the constraints, and what actually needs to exist.
Plan
Scope the work, pick the approach, and set a realistic timeline.
Design
Structure and interface decisions made deliberately, not defaulted to.
Develop
Built on a clean, maintainable foundation — not just made to work once.
Test
Checked across devices, edge cases, and real conditions before launch.
Launch
Deployed carefully, with a plan for what happens if something needs to roll back.
Improve
Monitored after launch, with fixes and improvements as real usage comes in.
Have a project in mind?
Send me your current site — I'll tell you what's actually wrong with it.
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